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Continental Enters into Product Partnership with Russian Racing Team KAMAZ-Master

  • KAMAZ-Master vehicles fitted with Continental truck tires will take part in the Dakar Rally
  • This challenging rally route covers around 9,000 kilometres through three South American countries
  • Continental hopes to gain new insight into the performance of its truck tires under extreme conditions

Daniel Gainza, Marketing Director Truck Tires EMEA

Hanover, December 22, 2016. To mark the beginning of the first stage of the Dakar Rally on January 2, 2017 in Paraguay, South America, the German premium tire manufacturer Continental will be entering into a product partnership with the Russian rally team KAMAZ-Master. The vehicles in the KAMAZ-Master team will be fitted with Continental tires to help them master the challenging desert terrain encountered during this cross-border race. This cooperation will support Continental’s growth strategy in new markets. This product cooperation also serves as a development study as part of Continental’s expansion of its portfolio. The Dakar Rally is one of the world’s most challenging long-distances races. Covering some 9,000 kilometres, the drivers are faced with the difference in altitude at 3,000 metres and must traverse various climatic zones.

“When travelling through the different countries, the vehicles have to overcome wind and other extreme weather conditions, navigating through anything from tarmacked roads and snow-covered mountain ridges to steep dirt roads and many miles of desert. By deploying our tires on the wide variety of challenging terrains and under the most extreme of conditions, we expect to obtain useful information about the performance of our truck tires and gain new insight for further tire development at Continental,” says Daniel Gainza, Director Marketing Truck Tires EMEA at Continental Reifen Deutschland GmbH, as he explains the background of this product cooperation with KAMAZ-Master.

The KAMAZ-Master rally team was established in 1988 and is the only factory team of a truck manufacturer to successfully represent Russia in international races. The KAMAZ-Master team drivers have been regularly competing in the transcontinental Dakar Rally desert race since 1990. Over the past 26 years, the KAMAZ-Master team has won this challenging race a total of 13 times. The team is also a four-time winner of the Silk Way Rally. And at national level, the KAMAZ-Master team is also a frequent winner of various rallies held in Russia.

The long-distance Dakar Rally is among the most famous and extreme desert races in the world. The next race will take place from January 2 to January 14, 2017 and includes stages in Paraguay, Bolivia and Argentina. The race starts in Asunción in Paraguay and finishes in Buenos Aires in Argentina. Until 2008, the race was known as the Paris–Dakar Rally and took place in Africa. Since 2009, the Dakar Rally has been held in South America and covers a distance of around 9,000 kilometres.

Media Enquiries Contact
Kashini Krishnamurthy

Marketing Communications Specialist

Truck Tyres Asia Pacific

Continental Tyre PJ Malaysia Sdn Bhd

4, Jalan Tandang, 46050 Petaling Jaya

Selangor, Malaysia

+603 7787 4117