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Continental Appoints New Head of Sales & Marketing for Truck Tires in APAC

Philippe Barabinot
  • Philippe Barabinot appointed new Head of Sales & Marketing for truck tires in the Asian-Pacific region
  • Job role includes new market entries, strengthening product portfolio and providing advanced solutions for all tire-related needs

Kuala Lumpur, 12th October, 2015 - The international tire manufacturer and automotive supplier Continental has appointed Philippe Barabinot as the new Head of Sales & Marketing for their replacement truck tire business in the Asian-Pacific region (APAC). He will be based in Continental’s APAC headquarters for Truck Tires in Petaling Jaya, Kuala Lumpur.

Philippe will be responsible for contributing to Continental’s growing efforts in the APAC business region handling the diverse truck tire market that geographically spreads from South Korea to Australia with a keen focus on driving sales and marketing initiatives. He will also oversee the development and expansion of current and new markets in this region.

Continental’s truck tire business objective is to deliver the lowest overall driving costs to customers, and Philippe will spearhead this through strengthening Continental’s portfolio via products that are both reliable and agile. Continental Tires’ promise of “Driving Performance for You” also provides the ongoing commitment of delivering advanced technology-driven products and solutions.

Instilled early on with the core values of Continental to trust, have passion to win, have the freedom to act and to act for one another, Philippe Barabinot, an employee since the early 2000s, has worked his way up and brings with him a breadth of international experience in the tire business. He previously served in the specialty tire business of Continental as global Head of Marketing and Key Account Management.

The truck tire business in Asia-Pacific has experienced steady and encouraging growth. Continental is widening its reach and increasing presence in the region with South Korea being the latest endeavour for its truck tire business.

Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international tire manufacturer, automotive supplier and industrial partner provides sustainable, safe, comfortable, individual and affordable solutions. In 2014, the corporation generated sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs more than 205,000 people in 53 countries.

The Tire Division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers with more than 47,000 employees, the Tire Division achieved sales of €9.8 billion in 2014.

Continental Commercial Vehicle Tires is one of the largest manufacturers of truck, bus and commercial specialty tires worldwide. The business unit is continuously developing from a pure tire manufacturer to a solution provider, offering a broad range of products, services and tire-related solutions.

Media Enquiries Contact
Kashini Krishnamurthy

Marketing Communications Specialist

Truck Tyres Asia Pacific

Continental Tyre PJ Malaysia Sdn Bhd

4, Jalan Tandang, 46050 Petaling Jaya

Selangor, Malaysia

+603 7787 4117